The Ahrefs Webmaster Tools platform was released last year and is a fantastic free version of the Ahrefs platform which allows you to scan your website and track some SEO metrics. Let’s explore the platform!
Ahrefs Webmaster Tools allows you to either connect your website through Google Search Console or through verification through DNS settings, HTML tags or a HTML file. This enables you to easily add your website to the platform. However, the only issue with this is that you must have ownership of the website to add it to the Webmaster Tools platform so you cannot get the platform to analyse your competitors – unless you pay for the premium Ahrefs software.
The site explorer allows you to see a wide range of data including your Ahrefs Rank, URL Rating and Domain Rating. You can also see the number of backlinks you have from other websites.
You can also look at basic rank tracking which enables you to see exactly where your website is ranking for all the keywords your website ranks for.
The site audit tool allows you to see what improvements you need to make to your website to improve your SEO through crawling your website to find common issues that affect SEO performance. You can schedule crawls every week so that you can see what improvements you need to make.