Jonathon Roberts

How to Write Compelling Social Media Copy

Social Media Copywriting? Not sure about what content is good for increasing engagement on social media? This blog will explore what content works well and some great free tools which can help you to create content for free.

What questions should you answering with your Social Media Copywriting

Question mark

When creating content, it is important that you are not always pushing sales as your audience will get bored and this will result in less engagement on your social media platforms.

What you want to be creating and posting on social media is content that is useful to your audience, examples of content like this are posting information about what is happening in your industry which your audience would be interested in. For example for a travel company who offers walks this could be content ‘the top 10 walks in the United Kingdom’ even if this content is not from your website this will result in higher engagement on social media as your audience will be interested in reading more and will keep you in their minds when they are looking for a business that offers your products or services.

The second best content which is good for posting on your social media platforms is what other people are saying about the product your are selling or service you are providing this will increase your trustworthiness as your audience will see what your current customers or clients are saying about your business and will hopefully result in an increase in customers who are interested in you’re the product or service you are offering.

How to structure your social media copy

A good framework to use to structure your social media copy is the AIDA framework, which stands for:

  • Attention
  • Interest
  • Desire
  • Action

Using this framework can help you get better engagement with your content, for example starting your social media copy with a question can help grab your target audience’s attention. Also make sure that you are talking about the benefits to them for buying your product or services, instead of talking about your business. Don’t get me wrong putting some personality into your social media is a great way for prospective employees or clients to see behind the scenes of your business.


Free Social Media Copywriting Tools



Canva is a fantastic tool for Social Media content creating which has a free version and a paid version, but personally I have found that the free version of Canva is enough for creating content for social media. If you want extra features the premium version of Canva costs around £10 per month, but if you are a registered charity you can get Canva Premium for free. Canva has the content formats for each of the social media platforms (Facebook, Twitter, Instagram, and LinkedIn) and also has a ‘Social Media’ template which I have found to be great when scheduling content onto multiple platforms at any one time. Canva also has templates which you can use and edit to create fantastic social media content. 

Stock images

Pexels, Unsplash and Pixabay

Pexels, Unsplash and Pixabay are great website which enable you to get copyright-free images which you can use on your website and on social media which will enable you to get free professional images which are great!

If you have any more questions about content writing for Social Media then please feel free to get in touch!

Jonathon Roberts

Jonathon Roberts

Jonathon has been working within the SEO and Digital Marketing industry since 2019. Jonathon started in the industry while completing his degree in Business Management & Marketing Management at the University of Chester. He's now Senior SEO Executive at Fly High Media, helping businesses to grow their presence through SEO. Previously working at other local digital marketing agencies.
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