Google’s Core Web Vitals; the next Algorithm update will come out in May (Now rescheduled for Mid-June), but how will this affect your websites search engine optimisation (SEO) and how can you make sure that your website won’t be affected by the Google Algorithm update?
Google’s update will fully bring page experience for users into ranking factors for websites. Google states that “Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.”
Within Google’s toolbox, there is a wide range of tools. One tool is Google Page Speed Insights which can help you to check your websites current metrics which can help you to see where you can improve on your websites user experience and page speed.
Another platform which will also be useful for update will be Google’s Search Console tool which enables you to see your Web Vitals report which shows you how well your website pages perform based on real-world usage data (Core Web vitals report)
What does each section of Core Web Vitals mean?
Largest Contentful Paint (LCP) – A measure of performance, which looks at how long the website takes to show the last/largest piece of content on the website
First Input Delay (FID) – A measurement of how long the website takes from the user to click on the website and how long it takes for the first piece of content to load on the website
Cumulative Layout Shift (CLS) – A metric which measures the shift of layout of the website after 500ms of the user opening the website
How to Improve Core Web Vitals
This section will explore how to improve your metrics and will look at specifically each section of the Core Web Vitals update and show you how to improve your website. This will help you to help your website to follow the update so that you are not penalised on SERPs (Search Engine Result Pages):
The best plugin to speed up your website we have found is WP Rocket (Paid for Plugin) which is a fantastic plugin when setup correctly. The plugin increases your websites performance and speed which will help.
Find out more about the Google update:
Target Internet Podcast about Core Web Vitals – Listen to the Podcast
Google Web Vitals Website: Visit the website
Core Web Vitals Report: Explore the Report
Jonathon Roberts – Web & SEO Assistant at Clicky Media, BA (Hons)
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Blog originally published on my freelance site, JGR Marketing at: https://www.jgrmarketing.co.uk