Here are a few online resources and digital marketing tools that you can use to improve your online presence. I update this quite regularly so please check back and see if I have added any more resources to list.
A fantastic free resource to help you learn the basics and more advanced parts of Search Engine Optimisation (SEO)
A great website for learning more about Digital Marketing. Sign up for a free account and get access to some courses. They also offer CIM qualifications.
A great resource from Google to help you learn even more about Digital Marketing from experts in their field. There Digital Garage training course is fantastic.
GTmetrix is a great alternative to the Google PageSpeed Insights tool and enables you to look at how you can improve your websites speed – especially with the latest core web vitals update.
A great resource to check for duplicate content and is free!!
A fantastic piece of software which has a free and premium version – Screaming Frog is great for technical auditing of websites.
Siteliner is very similar to Copyscape and enables you to find duplicate content, broken links and even more. A fantastic free tool!
Keyword Tool is a great tool for keyword research. The free version will enable you to find keywords. However the paid version enables you to see search volume and more data.
Answer the Public is a great tool that enables you to find what questions your target market are searching on search engines like Google.
A great website which gives you a wide range of codes that you can use on Google Sheets to complete many SEO tasks including HTTP status codes and keywords.